When IN film critic Ryan Michael Painter first told me about it, I didn't believe him.

"There's an art installation ... in the grocery store?" I asked. We'd just finished yet another drive to Park City for a day of Sundancing, and were wandering the aisles of the Fresh Market near the Holiday Village theaters, trying to scrounge up some breakfast.

"Yeah," he said. "Look at the screens above the produce."

Confused and perhaps under-caffeinated, I looked around for canvases before I realized that he was talking about television screens. Above the radishes, a monitor showed a time-lapse video of radishes growing. Ditto for lettuce, broccoli and several other items. Fascinated, I watched for several minutes as plants sprouted and grew before my eyes. Turns out that's exactly what the artist had in mind.

This is an art project called "Lifecycles," by Matthew Moore, one of 13 artist from six countries whose work is being shown at Sundance as part of the 2010 New Frontier program. Most of the art (including another version of "Lifecycles" is being shown at a location on Main Street, but this alternate installation makes a lot of sense, since Moore has stated that his goal is to reconnect consumers to the process of growing food.

Moore is a fourth-generation farmer and whose land outside of Phoenix, Ariz. is being overrun by urban sprawl. He's created this work to address ecological, cultural and economical sustainability.